Results For "Business"
617 News Found
Deepa Gupta made VP -West & South, MOMS Outdoor
In OOH News By M4G Bureau - May 10, 2022
In her new role, Deepa will be accelerating the overall business growth in the West & South regions.
Nagpur media owners waiting expectantly for favourable Court hearing on ad tax
In OOH News By Rajiv Raghunath - May 09, 2022
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
In OOH News By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
In Gallery By - April 13, 2022
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
In OOH News By Rajiv Raghunath - April 07, 2022
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’
In Viewpoints By M4G Bureau - March 28, 2022
To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
In Digital OOH By M4G Bureau - March 17, 2022
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.
Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias
In OOH News By M4G Bureau - March 15, 2022
Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
“The media business is like a sail boat”
In OOH News By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.