Navigating the DOOH revolution

In OOH Solutions By - February 07, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, a forerunner in the DOOH solutions business, presents a guide to choosing the right LED display partner

Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

In OOH News By M4G Bureau - January 17, 2023

The session will bring forth the emerging business growth opportunities in the southern OOH markets.

Wildstone undertakes organisational rejig to gear up for global business expansion

In OOH News By M4G Bureau - January 12, 2023

The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.

Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn

In OOH News By M4G Bureau - December 23, 2022

The company continues review of strategic alternatives for its European businesses

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

‘I had a dream for my company to be listed on the stock exchange’

In Viewpoints By Rajiv Raghunath - December 19, 2022

Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

In OOH News By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

PPDS places sustainability as a ‘top business priority’

In OOH Solutions By M4G Bureau - November 25, 2022

Reiterates commitment to reduce waste, protect the environment and slash energy costs on Philips professional displays

Jupiter Meta is now Metaverse-as-a-service (MaaS)

In Digital OOH By M4G Bureau - November 23, 2022

The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy