Leaders debate pros & cons of media owner-cum-agency business

In OOH News By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Vodafone Mobile Buses to join the Warkaris' padayatra

In OOH News By VJ Media Bureau - June 24, 2014

Four Vodafone Mobile Buses, equipped with free calling facility, mobile charging points and recharge vouchers at market price and M-Pesa money transfer service, will travel along with Warkaris from Pune to Pandharpur

Kerala OOH: Brimming with growth opportunities

In OOH News By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Large formats work best in Bihar & Jharkhand: Reliance Communications

In Viewpoints By M4G Bureau - June 11, 2014

Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:

OOH in Bihar & Jharkhand is economical & impactful: Uninor

In OOH News By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

CASHurDRIVE adds digital brochure to its portfolio

In OOH Solutions By Bhawana Anand - June 05, 2014

The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.

Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf

In OOH News By VJ Media Bureau - June 04, 2014

The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers

R D Outdoor Media acquires display rights at Allahabad Railway Station

In OOH News By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line