Robust credit control system is vital for growth: Pawan Bansal

In Viewpoints By M4G Bureau - October 14, 2014

The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Enkon to develop 20 bus shelters in city of Bhubaneswar

In OOH News By Nabamita Chatterjee - September 27, 2014

Enkon won the contract from Bhubaneswar Municipal Corporation (BMC) for a duration of five years subject to further renewal for another five years on the basis of performance and maintenance

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.

Brand Promotions executes Bustlemania on-ground event

In OOH News By VJ Media Bureau - September 10, 2014

Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner

DDB Dubai wins regional Porsche business

In OOH News By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

In OOH News By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station

Budweiser creates innovative OOH presence across top metros

In OOH News By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer