Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

In OOH News By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses

JCDecaux to create first national DOOH network in Finland

In Digital OOH By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.

Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

In OOH News By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

Kinetic India bags big OOH mandate from Star TV Group

In OOH News By M4G Bureau - June 14, 2017

Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.

Titan appoints OMI as OOH partner

In OOH News By M4G Bureau - June 13, 2017

Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

Brand Street India announces new event division in tie-up with ICW

In OOH News By M4G Bureau - June 06, 2017

The event division will explore new business opportunities in experiential marketing, among other key areas

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.