No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

Peter England drives fashionable campaign with metro branding

In Campaigns By M4G Bureau - September 28, 2017

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

Uni ads bags bus media rights in Hyderabad & Secunderabad

In OOH News By Bhawana Anand - September 27, 2017

Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Wagh Bakri travels miles with bus branding in Bengaluru

In Campaigns By M4G Bureau - September 21, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

In OOH News By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

DDB Mudra Group wins the creative mandate for PUMA

In OOH News By M4G Bureau - September 12, 2017

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.