‘DTC bus is the oldest advertising format in Delhi NCR’

In OOH News By Bhawana Anand - November 22, 2017

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR

‘DMRC has made a paradigm shift in its advertising business approach’

In OOH News By Bhawana Anand - November 21, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

‘One industry voice central to self-regulation & business growth’

In OOH News By Bhawana Anand - November 21, 2017

Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

In OOH News By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Lucknow outdoor business faced with policy perils

In OOH News By Bhawana Anand - November 16, 2017

The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded

‘Digital signage business primed for accelerated growth’

In Viewpoints By Amaan Kazmi - November 10, 2017

Sanket Rambhia, Director, Xtreme Media, talks about the company’s growth journey, competitive strengths, and emerging business opportunities in the digital signage space across the country

Pratheeksha Bus Shelters Kerala submits plan to the State Government

In OOH News By Bhawana Anand - November 06, 2017

The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and financial department approvals

Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used