Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone

Havas Media Group names Erin Flaxman as Global Chief Growth Officer

In OOH News By M4G Bureau - May 09, 2019

Flaxman has been charged with delivering new business best practices for the Media Group

‘Business outcomes real measure of OOH success’

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI

Equitas Bank taps Mark Metro Group OOH assets in Chennai

In Campaigns By M4G Bureau - May 02, 2019

Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.

It’s now the EC going big on OOH to spread voting awareness

In Campaigns By M4G Bureau - April 24, 2019

The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote

Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

In OOH News By M4G Bureau - April 03, 2019

Anand will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

Education sector adding business to Nagpur OOH

In OOH News By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

In OOH News By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

Transit media is integral to OOH plans

In Gallery By - March 18, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’