Prerna Mehrotra promoted as CEO, Media, APAC

In OOH News By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Dentsu International merges units to strengthen ‘The Story Lab’ presence in India

In OOH News By M4G Bureau - December 22, 2020

Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL

Hyderabad media owners take their protest to the OOH space

In OOH News By Bhawana Anand - December 22, 2020

The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68

JadeBlue taps into wedding season business with multi-city campaign

In Campaigns By Pratima Pareek - December 22, 2020

The brand is also focussing on year-end sale promotions

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

In Digital OOH By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

Nabendu Bhattacharyya moves on from Milestone Brandcom

In OOH News By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests