Sony expands Bravia 4K HDR professional display line-up

In OOH Solutions By M4G Bureau - February 17, 2021

The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit

In OOH News By M4G Bureau - January 29, 2021

Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms

Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

DDB Mudra Group’s new e-book reveals shifts in consumer trends

In OOH News By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large