Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

In OOH News By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference

In OOH News By M4G Bureau - February 25, 2022

India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.

Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk

In OOH News By M4G Bureau - February 24, 2022

Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy

Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

In OOH News By M4G Bureau - February 22, 2022

The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 18, 2022

Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance

Meenakshi Menon to speak at in-person India Talks OOH conference in Mumbai on March 8

In OOH News By - February 17, 2022

Meenakshi Menon will be addressing the conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Online marketplace Wabi2B criss-crosses Mumbai streets

In Campaigns By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

Business Strategist & Angel Investor Lloyd Mathias to address in-person India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 07, 2022

Lloyd will be sharing his perspectives on how the OOH industry could collectively push their marketing drive, drawing upon his rich experience as a well-known and highly accomplished brand marketer and strategy consultant.