‘I had a dream for my company to be listed on the stock exchange’

In Viewpoints By Rajiv Raghunath - December 19, 2022

Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

In OOH News By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

PPDS places sustainability as a ‘top business priority’

In OOH Solutions By M4G Bureau - November 25, 2022

Reiterates commitment to reduce waste, protect the environment and slash energy costs on Philips professional displays

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

Jupiter Meta is now Metaverse-as-a-service (MaaS)

In Digital OOH By M4G Bureau - November 23, 2022

The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy

Lemma brings on board Puneet Biyani as President

In OOH News By M4G Bureau - November 18, 2022

Puneet Biyani has extensive OOH experience; he held the position of Chief Financial Officer for Times Innovative Media Limited (Times OOH) while also leading the OOH major’s Mauritius business.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

In Digital OOH By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

In Campaigns By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.