Orango builds up OOH media around Golden Temple, Amritsar

In OOH News By Satarupa Chakraborty - April 04, 2016

Amritsar-based Orango Solutions used strategic areas in the highly-dense vicinity of Golden Temple to provide OOH solutions to various brands, where most of that zone falls under"No Hoardings Zone”

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

In Digital OOH By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Amazon connects with vendors & sellers via branded mobile vans

In Campaigns By Satarupa Chakraborty - March 24, 2016

Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities through mobile vans to sell their products online.

A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

DMRC wrappings lure travellers for a snack time

In OOH News By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.

Brands should tap the TG of this emerging region: Rajeeb Bhattacharya

In OOH News By Nabamita Chatterjee - March 18, 2016

Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.

JCDecaux wins exclusive advertising rights with Chennai Metro

In OOH News By Satarupa Chakraborty - January 21, 2016

JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.

Kerala is an emerging OOH destination for brands

In OOH News By Athira Nair - December 23, 2015

A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.

Being innovative creates impact and perception: Jayesh Yagnik

In OOH News By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.