Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.

IGIA's spruced-up T2 will open up new advertising avenues

In OOH News By Bhawana Anand - June 27, 2017

Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way

Advertising makes the leap outdoor

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017

Companies are pushing agencies with outdoor solutions that target right audience at right location

Ad revenues to grow at +12.6% CAGR: Magna forecast

In OOH News By M4G Bureau - June 16, 2017

Kanhiya Advertisers bags sole media rights in 13 towns of Punjab

In OOH News By Bhawana Anand - June 07, 2017

The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets

Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India