Results For "Brands"
534 News Found
Mumbai media owners welcome BMC plan to open up DOOH avenues
In Digital OOH By Bhawana Anand - January 22, 2018
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity
RERA registered real estate brands gradually retracing OOH path
In OOH News By M4G Bureau - January 10, 2018
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone
In Gallery By M4G Bureau - December 27, 2017
The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad
Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone
In Campaigns By M4G Bureau - December 27, 2017
The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
In Research By M4G Bureau - December 11, 2017
IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%
‘OOH should give brands innovative, iconic, interesting experience’
In Gallery By - December 04, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
‘Delhi NCR is bristling with OOH growth opportunities’
In Gallery By - November 30, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
‘OOH must extend maximum value to advertising brands’
In Gallery By - November 30, 2017
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business