Futek Digital plans to expand network of screens

In Gallery By - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Futek Digital plans to expand network of screens

In Digital OOH By Bhawana Anand - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Surat MC’s Rs 100cr ad tax target impractical, say media owners

In OOH News By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

‘Right context, right time – key to OOH success’

In Viewpoints By Bhawana Anand - February 19, 2018

Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience

Prakash Arts inaugurates new FOB in Hyderabad

In OOH News By M4G Bureau - February 19, 2018

The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands

BarTalk India to unveil real-time social display network

In Digital OOH By M4G Bureau - February 12, 2018

With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform

National specialist agency heads to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 02, 2018

The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services

TG Connect connects brands with large audiences on Mumbai suburban trains

In OOH News By Amaan Kazmi - January 27, 2018

The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey