Results For "Brands"
534 News Found
IOAA intensifies action on illegal sites; to report matters directly to brands
In OOH News By Rajiv Raghunath - May 07, 2018
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
New unipoles on road medians in Bhopal catch the eye of advertising brands
In OOH News By Bhawana Anand - April 30, 2018
Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft
‘Audience metrics will raise advertiser confidence in OOH’
In Viewpoints By Bhawana Anand - April 28, 2018
FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space
Pioneer Publicity wins rights on 258 bqs in Mumbai
In OOH News By Bhawana Anand - April 23, 2018
The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
IGIA T2 traffic growth likely to boost advertising at the terminal
In OOH News By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
DMRC Pink Line will be a go-to destination for youth-focused brands
In OOH News By M4G Bureau - March 15, 2018
With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus
Broadsign to power Westfield’s digital media screens at shopping centres
In Digital OOH By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens