Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

UTI MF’s Deepak Saluja to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 25, 2019

Deepak Saluja, Executive Vice President, Head (Branding, Product & Channel Marketing), and Investor Education, UTI MF will speak on ‘What will it take for brands to up the spends on transit media’

Star India’s Shalini Kumar to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 19, 2019

Shalini Kumar, VP – Partnerships & Innovation, Star India will speak on ‘What will it take for brands to up the spends on transit media’

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

In OOH News By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

Ogilvy North brings Ritu Sharda on board as Chief Creative Officer

In OOH News By M4G Bureau - February 05, 2019

Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Gallery By M4G Bureau - December 22, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Campaigns By M4G Bureau - December 19, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

oOH!media rebrands Adshel as ‘Commute by Ooh’

In OOH News By M4G Bureau - December 12, 2018

The Adshel merger with oOh!media was completed 3 months earlier