"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

‘DOOH is giving more brands access to the media’

In Viewpoints By Rajiv Raghunath - March 05, 2020

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry

‘LIC has been using transit media for over 60 years now’

In Gallery By - February 28, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

McCann helps 21 brands billboards with sunblock in Peru

In Campaigns By M4G Bureau - February 27, 2020

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road to create awareness about skin cancer

Chitra Painters turns the spotlight on green practices with solar lighting

In OOH News By Bhawana Anand - February 27, 2020

Real estate brands have been supportive of green media, says Mahesh Chitraprakash, Director of Chitra Painters Group

‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

Havas Creative India bags integrated communication mandate for William Grant & Sons

In OOH News By M4G Bureau - January 24, 2020

The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands