TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

In Research By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

How will COVID19 impact Green OOH drive?

In OOH News By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Media Moments launches new vertical dedicated to BFSI category

In OOH News By M4G Bureau - July 02, 2020

The new division will work towards amplifying strategic communications for brands under banking and finance domain

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

In Research By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

Green printing will be ‘new normal’ in post Covid19 era

In OOH Solutions By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices