Results For "Brands"
534 News Found
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
In OOH News By Bhawana Anand - August 21, 2020
The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic
Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign
In Campaigns By M4G Bureau - August 20, 2020
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season
No brands to dazzle Ganpati Pandals this year
In OOH News By Bhawana Anand - August 18, 2020
Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season
Clear Channel launches proprietary mobile-data platform for OOH planning
In OOH News By M4G Bureau - August 14, 2020
The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences
Runway restart maintains faith of brands in airport advertising
In OOH News By M4G Bureau - August 13, 2020
Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
In Research By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
In OOH News By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
In OOH News By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business