Results For "Brands"
534 News Found
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
Cab advertising back on growth gear
In OOH News By Bhawana Anand - February 25, 2021
Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising
Bustle back in Mumbai OOH
In Campaigns By M4G Bureau - February 25, 2021
Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city
Tourism industry back to wooing travelers with airport advertising
In Campaigns By M4G Bureau - February 18, 2021
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
Pun and data mark Dunzo’s new campaign
In Campaigns By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
Mega LED screen promises infinite opportunities to brands
In Digital OOH By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
In Research By M4G Bureau - January 18, 2021
The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients
Philips Professional Display Solutions officially rebrands as PPDS
In OOH Solutions By M4G Bureau - January 15, 2021
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry