Results For "Brands"
534 News Found
Nashik-based Ram Bandhu rolls out multi-format campaign
In Campaigns By M4G Bureau - October 31, 2022
The campaign illustrates the growing participation of regional brands in OOH advertising
Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package
In Digital OOH By Rajiv Raghunath - October 03, 2022
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.
‘Brands & agencies see value in transit media advertising’
In Gallery By - October 03, 2022
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America
In Digital OOH By M4G Bureau - August 12, 2022
After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck
In OOH News By M4G Bureau - August 03, 2022
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
In OOH News By M4G Bureau - August 02, 2022
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Prajato Guha Thakurta, Founder & CCO, Manja, part of OAA 2022 Jury
In OOH News By M4G Bureau - July 27, 2022
‘Projo’ has worked for around 18 years in some of the country’s top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.
Murtuza Vapiwala, Head of Marketing, Broker Network, joins OAA 2022 Jury panel
In OOH News By M4G Bureau - July 21, 2022
Murtuza comes with 20 years of experience working across various industries, and has managed more than 80 brands across 3 continents in his career.