Results For "Branding"
417 News Found
‘Innovations in OOH can break the clutter’
In Viewpoints By Ria Banerjee - December 27, 2017
Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.
ad-roller showcases tech event on Namma Metro escalator
In Gallery By - December 26, 2017
Handrail branding growing in popularity
DMRC turns a new leaf with Magenta Line
In OOH News By M4G Bureau - December 26, 2017
The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities
DMRC awards co-branding rights at 14 stations to 5 firms
In OOH News By M4G Bureau - December 20, 2017
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one
Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’
In OOH News By Ria Banerjee - December 01, 2017
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats
Emami Fair & Handsome makes a face to face connect with male audience
In Gallery By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Emami Fair & Handsome makes a face to face connect with male audience
In Campaigns By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
“We hit the bull’s eye with auto-branding”
In Viewpoints By Bhawana Anand - November 02, 2017
Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding
Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals
In Campaigns By Ria Banerjee - October 24, 2017
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used
Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport
In OOH News By Ria Banerjee - October 13, 2017
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states