‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

Srishti Communications wins sole rights on Bengaluru-Chennai Shatabdi train

In OOH News By M4G Bureau - February 05, 2019

The advertising rights for train exterior and interior branding have been acquired for a period of 5 years and the win expands the company’s transit media portfolio

Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

Fena shouts out to Kumbh pilgrims

In Gallery By Bhawana Anand - January 29, 2019

The brand opted for light pole branding for maximum visibility

Fena shouts out to Kumbh pilgrims

In Campaigns By Bhawana Anand - January 24, 2019

The brand opted for light pole branding for maximum visibility

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations

Crispy Unibic ‘wows’ Delhi Metro riders

In Campaigns By M4G Bureau - January 23, 2019

The campaign has been spotted at Delhi metro stations

Century Group partially retains media rights at Patna rail junction

In OOH News By Bhawana Anand - January 17, 2019

In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station

THAI airline captures South Mumbai on fleet

In Gallery By M4G Bureau - January 08, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

THAI airline captures South Mumbai on fleet

In Campaigns By M4G Bureau - January 05, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses