White Rivers Media wins O-Line-O’s marketing mandate

In OOH News By M4G Bureau - June 20, 2019

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

Are there no takers for public utilities?

In OOH News By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

Dettol says it with the MOM Mandate on OOH

In Campaigns By Bhawana Anand - June 18, 2019

The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range

Singapore Airlines’ activation takes off at South City Mall

In Campaigns By Ria Banerjee - June 17, 2019

The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon

Toyota’s new Glanza Go Hatchin’ campaign to go on OOH soon

In OOH News By M4G Bureau - June 14, 2019

As a part of multimedia plan, the brand plans to promote new stylish premium hatchback with 360-degree campaign

Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

Storia’s fruit story comes alive on OOH story

In Campaigns By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

Xiaomi takes on OnePlus in OOH, twitter battlefield

In OOH News By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe

Uber leads the way in vocalising World Cup spirit

In Campaigns By Pray Jani - June 05, 2019

The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country