Sapna Arora is the new CMO for OLX India

In OOH News By M4G Bureau - July 03, 2019

As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience

Spotify launches 360-degree multilingual campaign

In OOH News By M4G Bureau - July 02, 2019

Along with TV, ‘Keep Listening, Uninterrupted’, the campaign will go viral on OOH as well

Hindustan Smart creates headlines with innovative BQS

In Campaigns By Pray Jani - July 02, 2019

The newspaper brand goes for innovative campaign using BQS in Bihar and Jharkhand

OAA 2019 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 28, 2019

The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards

Havas Creative appoints Ravinder Siwach as National CD

In OOH News By M4G Bureau - June 26, 2019

In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative

Behrouz Biryani crafts drool-generating campaign

In Campaigns By Pray Jani - June 26, 2019

The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence

Dalmia Cement to use freight trains for brand promotion

In OOH News By M4G Bureau - June 26, 2019

Total 5 trains have been taken on long-term basis for exclusive branding

Parks are for playing, not parking, says Uber campaign

In OOH News By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

#AirtelThanks customers with multiple offerings in one unique OOH campaign

In Campaigns By Bhawana Anand - June 24, 2019

Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach

Why suburban railway passengers matter to brand marketers

In Research By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers