Tanhaji brings alive cinematic war on outdoors with strong creative

In Campaigns By Pray Jani - January 09, 2020

The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding

Starcom bags the INR 100 crore upGrad account

In OOH News By M4G Bureau - January 06, 2020

upGrad is in the process of charting out an ambitious branding and communication roadmap

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts:

Times OOH begins fresh journey at DMRC with new tender

In OOH News By M4G Bureau - January 06, 2020

Earlier the outdoor media owning firm was handling rights for Violet Line of DMRC

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

DMRC passes tender for train branding on Blue Line

In OOH News By M4G Bureau - January 03, 2020

Selected trains will be allotted for branding purpose running on line 3 & 4

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports

In Digital OOH By M4G Bureau - December 26, 2019

Hosts on-ground promotions at 4 Premium Lounges across Delhi, Mumbai, Bangalore and Ahmedabad Airports

Dentsu India Slingshot bags creative mandate for Melorra

In OOH News By M4G Bureau - December 23, 2019

The western Jewellery brand’s requisite new-age solution for branding was met by Dentsu

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding