"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

Puma signs Bollywood icon Kareena Kapoor Khan as the new brand ambassador

In OOH News By M4G Bureau - March 06, 2020

Kareena will be the face for PUMA’s soon-to-be launched Studio Collection – a low-intensity training apparel collection

‘DOOH is giving more brands access to the media’

In Viewpoints By Rajiv Raghunath - March 05, 2020

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry

Pepsi® to spread Swag with new OOH campaign

In OOH News By M4G Bureau - March 04, 2020

After introducing a foot-tapping anthem called Swag Se Solo starring Salman Khan, the brand launches a multimedia campaign

Laban Stretchy Man gets their campaign enlisted in the Guinness Book of Records

In OOH News By Pray Jani - March 03, 2020

Brand Street Integrated executed an experiential campaign that recorded in the Guinness Book of World Records

The Muthoot Group unveils new branding identity in Chennai

In OOH News By Bhawana Anand - March 02, 2020

The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network

Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

Metro station semi-naming rights offer great brand recognition

In Gallery By - February 28, 2020

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers

‘LIC has been using transit media for over 60 years now’

In Gallery By - February 28, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

ITC Mangaldeep pays tribute to Shiva

In OOH News By M4G Bureau - February 28, 2020

A 10 feet high shivaling was created using vibrantly coloured fabric flowers of lotus and dhatura with branding