Burger King’s OOH ads are still seen by people during lock down

In OOH News By Bhawana Anand - May 01, 2020

The fast food QSR brand optimises its outdoor ads with the power of digital media

HDFC Bank ensure social distancing with its logo on ground

In Gallery By - April 30, 2020

Ideated by Leo Burnett, the brand uses logo to send a message across to the people at over 4,000 essential services stores across the 8 cities

Posterscope promotes Haresh Nayak to APAC President

In OOH News By M4G Bureau - April 29, 2020

Nayak to also oversee Operational Excellence as COO Media Brands for DAN India

No stopping for students during lockdown ensures Unacademy

In Campaigns By Bhawana Anand - April 29, 2020

Offering 20,000+ online classes, the brand launched a wide-spread outdoor campaign to keep students motivated in the hard times

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH

`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times