Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

‘We’re looking at optimising screen time, keeping content fresh’

In OOH News By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

“We are preparing our businesses for 2021”

In OOH News By Bhawana Anand - May 07, 2020

Anand Bhadkamkar, CEO, Dentsu Aegis Network India delves into the strategy to reinforce Milestone Brandcom

Ashirvad Pipes distributes in-house designed sanitizing units to frontline warriors

In OOH News By Bhawana Anand - May 06, 2020

The PVC pipes brand takes its material to build hand free sanitising units

DAN plans to future proof Milestone Brandcom with new abilities

In OOH News By M4G Bureau - May 04, 2020

The idea is to re-invent the work style and bring in more resilience to embrace the disruption in the market in a post COVID scenario

Brands with actions will survive this pandemic

In OOH News By Pray Jani - May 04, 2020

Real actions will play a big role in building brand trust during the pandemic, and this is a litmus test for the brands, says Carat India

Bata makes paths easier for health care workers, volunteers & their families

In OOH News By M4G Bureau - May 04, 2020

The footwear brand donates 1 million pairs of shoes