Results For "Brand"
2089 News Found
ABP News Network assumes new avatar as ABP Network
In OOH News By M4G Bureau - July 23, 2020
In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more
TV news, OTT content top entertainment preference scale: OMG
In Research By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
Hoichoi leverages right time to be on OOH
In Viewpoints By Bhawana Anand - July 20, 2020
Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.
Uber promotes Prabhjeet Singh as President of India and South Asia
In OOH News By M4G Bureau - July 20, 2020
In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh
OOH to play a vital role for brands to reimagine commerce, says WPP IQ report
In OOH News By M4G Bureau - July 20, 2020
The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
68% travellers feel air travel is the safest mode of transportation, says IndiGO survey
In Research By M4G Bureau - July 17, 2020
It shows that health and safety are their priorities when travelling amidst Covid19 pandemic
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
In Research By M4G Bureau - July 13, 2020
According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year