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Philips Professional Display Solutions officially rebrands as PPDS
In OOH Solutions By M4G Bureau - January 15, 2021
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry
Dentsu forms future-focused iProspect brand globally
In OOH News By M4G Bureau - January 15, 2021
Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner
Nagpur Metro media tenders receive mixed response from investors
In OOH News By Bhawana Anand - January 12, 2021
While some media owners are opting for a wait & watch strategy; some are planning to invest in the media
Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding
In Campaigns By Bhawana Anand - January 11, 2021
Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
In OOH News By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
Tata Pravesh to drive awareness about doors with OOH initiative
In OOH News By M4G Bureau - January 07, 2021
OOH medium is designed to support the mainline TV promotion
Tanishq sparkles with new ode to Earth
In Campaigns By M4G Bureau - January 05, 2021
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Just shout it out, says Dabur Stresscom campaign
In Campaigns By M4G Bureau - December 30, 2020
The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle