Results For "Brand"
2089 News Found
Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media
In OOH News By M4G Bureau - February 15, 2021
Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years
India’s macro economic indicators show uptick for OOH
In OOH News By M4G Bureau - February 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma
Walmart launches display self-serve platform
In Digital OOH By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
Pun and data mark Dunzo’s new campaign
In Campaigns By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards
Manyavar signs pan India cinema branding deal with INOX
In Campaigns By Bhawana Anand - February 08, 2021
The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
Mega LED screen promises infinite opportunities to brands
In Digital OOH By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
Budget 2021-22 likely to boost rural economy
In OOH News By Bhawana Anand - February 03, 2021
The strong thrust on highway, railways and airport development can accelerate the opening of rural economy
Tata Pravesh’s gigantic 3D installations strengthen brand positioning
In Campaigns By Bhawana Anand - February 03, 2021
The brand’s innovative 3D door installations are deployed at key visibility points in Kolkata, Delhi and Mumbai to position its new steel doors range
Wavemaker India bags media mandate for PagarBook
In OOH News By M4G Bureau - February 02, 2021
The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH