Facebook celebrates ‘More Together’ on OOH

In OOH News By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

BMW 3 Gran Limousine makes a grand splash on OOH

In Campaigns By Bhawana Anand - March 05, 2021

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

Ludhiana’s new DOOH landmark

In Digital OOH By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

MoEngage, Merkle Sokrati ink strategic alliance for APAC

In OOH News By M4G Bureau - March 04, 2021

The partnership aims at leading the way in data-driven customer engagement solutions for enterprise brands

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

McDonald’s reinforces brand presence on OOH

In Campaigns By M4G Bureau - March 03, 2021

The brand goes strong on market presence and category share with timely campaigning on outdoors

Paras Dairy hops on to in-cab product sampling activity

In OOH News By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups