Results For "Brand"
2089 News Found
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
In Digital OOH By Rajiv Raghunath - May 19, 2021
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.
‘We augment the glory of Times Square’
Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens
Mahakumbh pilgrims get to take home their Ganga, thanks to Prince Pipes
In Campaigns By M4G Bureau - May 10, 2021
As part of the ‘Ab Ghar Ghar Mein Ganga’ campaign in Hardwar, the the brand distributed miniature models of the Prince Pipes water tank containing the sacred river water at special kiosks across 5 ghats.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
In Digital OOH By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
Rural Marketing Association of India announces new leadership
In OOH News By M4G Bureau - May 04, 2021
Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .
Sleepwell rises to Covid challenge, donates 500 bedding units
In OOH News By M4G Bureau - May 03, 2021
The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.
Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens
In Campaigns By M4G Bureau - May 03, 2021
The updates run on 52 screens, targeted at both inbound and outbound passengers
LIC acquires branding rights for Andheri Metro station
In OOH News By M4G Bureau - April 22, 2021
The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.
Crystal Diamond shining bright in Coimbatore
In Campaigns By M4G Bureau - April 20, 2021
Innovative displays amplify the brand’s ‘pure and natural’ offering.
