Results For "Brand"
2088 News Found
Aon brand replaces Anviti in India
In OOH News By M4G Bureau - June 14, 2021
Anviti Insurance Brokers renamed Aon India Insurance Brokers.
Airtel’s new campaign to reinforce brand popularity
In OOH News By M4G Bureau - June 08, 2021
The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.
Kinetic France inks pact with Hivestack for programmatic DOOH
In Digital OOH By M4G Bureau - June 04, 2021
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
Can e-com infuse new vigour into Indian OOH?
In OOH News By M4G Bureau - June 03, 2021
Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
‘Marketers need to stitch the missing link between data and business value’
In Viewpoints By N Jayalakshmi - June 02, 2021
Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.
2021 OBIE Awards Virtual Show today
In OOH News By M4G Bureau - May 24, 2021
The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.
Kia drives into Times Square with traffic-stopping campaign
In Digital OOH By Rajiv Raghunath - May 20, 2021
The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
