Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

EV charging network Volta collaborates with America's largest grocer The Kroger Co.

In Digital OOH By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences

In Campaigns By M4G Bureau - June 22, 2022

‘Beauty Coaches’ showcase Medimix skin care solutions

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

In OOH News By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.

Shoppers Stop's latest OOH drive

In Campaigns By M4G Bureau - June 17, 2022

Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.

Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling

In Campaigns By M4G Bureau - June 17, 2022

The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

In OOH News By M4G Bureau - June 16, 2022

Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury

In OOH News By M4G Bureau - June 09, 2022

Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.