boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Bisleri makes a refreshing brand splash at Western Express Highway Metro Station

In Campaigns By M4G Bureau - March 29, 2023

The brand spread at station makes it quite ‘instagrammable’

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

In Campaigns By M4G Bureau - March 28, 2023

The display is on for a month until mid-April

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

‘We are giving brands an opportunity to create maximum impact’

In OOH News By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth:

Why did Unstop put up CVs of DU students at Metro stations?

In Campaigns By M4G Bureau - March 21, 2023

How the brand took over DU for a day!

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

In Campaigns By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile

In OOH News By Rajiv Raghunath - March 20, 2023

This will allow brands to create a measurable omnichannel brand experience

‘MNC brands are increasingly drawn to our premium assets’

In Viewpoints By Rajiv Raghunath - March 20, 2023

Denise Levine, Chief Revenue Officer of Branded Cities shares her perspectives on the company’s business approach in an interview with Rajiv Raghunath.

Roshanspace Brandcom is Title Sponsor of Outdoor Advertising Awards (OAA) 2023 Contest & Awards Function

In OOH News By M4G Bureau - March 14, 2023

The OAA 2023 Contest will open shortly; the awards function to be held at Manekshaw Centre, Delhi on July 28