Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

'A state with huge potential'

In Viewpoints By M4G Bureau - March 11, 2014

Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, tells Outdoor Asia why the brand rides high on the OOH medium in Karnataka.

'Need a common platform to resolve issues'

In Viewpoints By M4G Bureau - March 11, 2014

Kamal Tandon, CEO, Nalli, throws light on some key issues that need to be resolved in the OOH segment for a brand to leverage the medium in a much better manner in a market like Karnataka.

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..

'Industry rate card will surely help'

In Viewpoints By M4G Bureau - March 10, 2014

In a chat with Outdoor Asia, Cyriac John Joseph, Senior General Manager - Marketing, Brigade Group, tells why the OOH medium works for the brand in Bangalore and what can take it forward.

'Spoilt for choice in Bangalore'

In Viewpoints By M4G Bureau - March 10, 2014

Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

'Need more quality than quantity'

In Viewpoints By M4G Bureau - March 06, 2014

Stanley Sofas, a premium sofa brand, is a frequently seen name in the OOH space in Bangalore and other metros. Sunil Suresh, MD, tells Outdoor Asia how the OOH medium works for the brand in Bangalore and rest of Karnataka, while sharing the challenges and factors that can drive better use of the medium.

UCO Bank gets innovative with pillar branding

In OOH News By Nabamita Chatterjee - March 03, 2014

The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .