OLX gives Mumbai Metro an orange hue

In OOH News By Bhawana Anand - June 24, 2014

OLX has branded both the exterior and interior of Mumbai Metro train

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

In OOH News By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences

Milestone Brandcom launches measurement matrix Milestone Optimizer

In OOH News By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings

In OOH News By VJ Media Bureau - June 13, 2014

This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities

Large formats work best in Bihar & Jharkhand: Reliance Communications

In Viewpoints By M4G Bureau - June 11, 2014

Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

Pantaloons goes outdoor to celebrate"Jamai Sashti” in Kolkata

In Campaigns By Nabamita Chatterjee - June 10, 2014

The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign

OOH in Bihar & Jharkhand is economical & impactful: Uninor

In OOH News By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

Milestone Media bags OOH mandate for Reliance Communications

In OOH News By VJ Media Bureau - June 05, 2014

7 specialist agencies had pitched for the mandate

Bright Outdoor anchors Star Cruises campaign in Mumbai

In Campaigns By VJ Media Bureau - June 04, 2014

The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.