Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

In OOH News By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

TOTAL Lubricants brands 48 aerobridges at IGIA

In OOH News By Bhawana Anand - August 05, 2014

TIMDAA executes the branding initiative, overcoming several challenges along the way

MTS travels around Delhi with auto branding

In Campaigns By Bhawana Anand - July 29, 2014

As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets

Dentsu Aegis Network acquires majority stake in Milestone Brandcom

In OOH News By VJ Media Bureau - July 28, 2014

Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Fastrack nets OOH eyeballs with innovative outdoor goalposts

In Campaigns By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show

Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas

In Campaigns By VJ Media Bureau - July 09, 2014

The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai