Dollar ups the visibility quotient for ForceNXT

In Campaigns By Nabamita Chatterjee - February 08, 2016

The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.

Idea to roll out its second phase of 3G campaign

In OOH News By Satarupa Chakraborty - February 05, 2016

After the vast #delhinahirukegi campaign in print, cinema, radio and all traditional formats of outdoor media, the Idea 3G 900 campaign moves to Delhi Metro Rail wraps. The second phase of the rollout will incorporate more sites and mall branding.

Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore

In Campaigns By Satarupa Chakraborty - February 05, 2016

The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.

Telenor turns patriotic to celebrate Republic Day

In OOH News By Satarupa Chakraborty - February 05, 2016

The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the IAF fighter plane to add a dramatic feel to the medium.

NDTV & Dettol promote'Banega Swachh India' in the outdoors

In Campaigns By Satarupa Chakraborty - February 02, 2016

Promoting their yearly show,"Banega Swachh India”, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

JCDecaux wins exclusive advertising rights with Chennai Metro

In OOH News By Satarupa Chakraborty - January 21, 2016

JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In Gallery By - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In OOH News By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Coca Cola's festive bow brings cheer around UK

In Digital OOH By VJ Media Bureau - December 30, 2015

The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy steps”.