Results For "Brand"
2089 News Found
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Bigg Boss keeps an eye on airport cab travellers
In Campaigns By Satarupa Chakraborty - November 16, 2016
CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai
Bank of Baroda soars high at Amritsar, Chandigarh airports
In Campaigns By Satarupa Chakraborty - November 15, 2016
Orango Solutions has created a domineering presence for the brand at the two airports that see high movement of NRIs during this season
Are mobile wallet brands gearing up for tactical OOH advertising?
In OOH News By VJ Media Bureau - November 14, 2016
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
In OOH News By VJ Media Bureau - November 11, 2016
The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.
SBI Life Insurance creates a buzz around'PlanoUtsav' in Gujarat
In Campaigns By Satarupa Chakraborty - November 11, 2016
Ecosys OOH fortifies the brand's presence in Ahmedabad, Surat and Rajkot
Jagran Engage expands footprints in UP cities, forays into train wrap branding
In OOH News By Satarupa Chakraborty - November 09, 2016
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Kolkata Metro plans for exclusive station branding rights
In OOH News By Nabamita Chatterjee - November 08, 2016
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
Kent RO flies high to promote water purifiers
In Campaigns By Satarupa Chakraborty - November 08, 2016
Atin OOH has executed Kent RO's initiative to brand the overhead bins of Go Air planes