Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

Brand Street India announces new event division in tie-up with ICW

In OOH News By M4G Bureau - June 06, 2017

The event division will explore new business opportunities in experiential marketing, among other key areas

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

In Campaigns By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

Apollo Tyres focuses on iconic installations at airports

In Campaigns By Bhawana Anand - May 25, 2017

The brand has put up an iconic installation at the Chennai airport where the media rights are held by TDI International.

Vivo dominates high visibility areas of Patna airport

In Campaigns By Bhawana Anand - May 24, 2017

The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.

ZEE TV creates an OOH atmosphere for'Dangal'

In Campaigns By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

English Oven establishes brand presence in Delhi NCR with impactful OOH campaign

In Campaigns By Bhawana Anand - May 22, 2017

The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.