JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

‘Mall signages - a perfect growth opportunity for DOOH’

In OOH News By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.

OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

Creativity at DOOH is essential to draw brands to invest

In OOH News By Nabamita Chatterjee - July 29, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.

“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

India's ad revenues to grow at +12.6% CAGR: Magna forecast

In Research By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

Zenith now handles the brand’s media duties in 26 countries, which includes India.

In OOH News By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.