GingerCup promotes inventive paper cup branding

In OOH News By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

Vodafone paints the town red during Uttarayan

In Gallery By M4G Bureau - January 17, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Asian Paints planning onground activities

In OOH News By M4G Bureau - January 17, 2018

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

Vodafone paints the town red during Uttarayan

In Campaigns By M4G Bureau - January 16, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Knorr soups up the Italian flavour

In Campaigns By M4G Bureau - January 15, 2018

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

‘Digital OOH can definitely engage consumers’

In Viewpoints By Bhawana Anand - January 15, 2018

UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:

IDBI Federal Life sprints the Marathon on Kolkata Metro

In Campaigns By Ria Banerjee - January 13, 2018

The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4

Vodafone to hit the OOH streets soon with Cheeka and friends

In OOH News By M4G Bureau - January 11, 2018

The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Gallery By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service