Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

In Digital OOH By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

New unipoles on road medians in Bhopal catch the eye of advertising brands

In OOH News By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Pioneer Publicity wins rights on 258 bqs in Mumbai

In OOH News By Bhawana Anand - April 23, 2018

The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.

Clovia raises a bold question to Delhi girls

In Gallery By Bhawana Anand - April 22, 2018

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR

‘OOH plus mobile retargeting works well for QSR brands’

In Research By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

Clovia raises a bold question to Delhi girls

In Campaigns By Bhawana Anand - April 20, 2018

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR

Activa 5G scripts the language of love

In Gallery By - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

OOH can help brands derive higher ROI from advertising

In Research By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

Activa 5G scripts the language of love

In Campaigns By M4G Bureau - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa