Results For "Brand"
2089 News Found
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
‘DOOH campaigns ensure strong brand recall’
In Viewpoints By Ria Banerjee - June 02, 2018
McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.
AC brands queue up at JCDecaux bqs
In Campaigns By M4G Bureau - May 31, 2018
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
DTC opens tender for bus wrap branding
In OOH News By M4G Bureau - May 30, 2018
The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years
CNIT announces name change to Taoping Inc.
In OOH News By Press Trust of India | Zurich/New Delhi - May 30, 2018
This strategic branding decision comes at a natural inflection point for our brand,, says Jianghuai Lin, Chairman and CEO of CNIT
Fast Track Integrated Marketing services retains Guwahati airport media rights
In OOH News By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
Vodafone promotes Business Services at airports
In Campaigns By M4G Bureau - May 29, 2018
The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues
Samsung rolls out #TVblackout on OOH canvas
In Gallery By M4G Bureau - May 28, 2018
Keeping up its innovative campaigns streak, the brand leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set in UK
Nandu’s Chicken beckons customers in a ‘hearty’ manner
In Campaigns By Bhawana Anand - May 28, 2018
To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores
Samsung’s UK #TVblackout campaign extends to OOH
In Campaigns By M4G Bureau - May 28, 2018
The brand famous for its innovative campaign leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set