Kohler plans to step outdoor in the major metros

In OOH News By M4G Bureau - September 18, 2018

The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru

Cremica promises ‘Love at first taste’

In Campaigns By M4G Bureau - September 18, 2018

The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann

Skinn by Titan wafts gently in the outdoors

In Campaigns By M4G Bureau - September 17, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

Delhi HC dismisses appeals on putting up disclaimer on DMRC FIITJEE/IIT co-branding media

In OOH News By M4G Bureau - September 14, 2018

Court told IIT Delhi to file a suit of patent/trademark infringement if it was not satisfied with the order

fbb Glam Tram criss-crosses Kolkata

In Campaigns By Ria Banerjee - September 14, 2018

City of Joy upped its glamour quotient with the fbb branded tram

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

INOX checks into Coimbatore airport for launch promo

In Campaigns By Bhawana Anand - September 10, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

Havas Media bags integrated media duties of OYO

In OOH News By M4G Bureau - September 06, 2018

The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour

YES Bank hits the streets, once again

In Campaigns By M4G Bureau - September 06, 2018

The brand endorses its superior offerings on Savings Accounts & Current Accounts through OOH campaign

Happy mcgarrybowen bags Foodpanda’s creative duties

In OOH News By M4G Bureau - September 05, 2018

Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand